Taboo Trade-Offs in the Community Business: The Case of Coworking

• Published in: Journal of management inquiry Vol. 33; no. 1; pp. 77 - 91
• Main Authors: Bennis, Will M., Orel, Marko
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.01.2024; SAGE PUBLICATIONS, INC
• Subjects: Relational Models Theory; taboo trade-offs; community management; coworking

The past 15 years has seen the rise of businesses that seek to sell community as a service. Relational Models Theory provides a compelling theoretical framework that suggests the prospect of selling or buying community may be prone to evoking cognitive, affective, and behavioral aversion among both...