Towards a new model for green consumer behaviour: A self‐determination theory perspective

• Published in: Sustainable development (Bradford, West Yorkshire, England) Vol. 28; no. 4; pp. 711 - 722
• Main Authors: Gilal, Faheem Gul, Chandani, Kanwal, Gilal, Rukhsana Gul, Gilal, Naeem Gul, Gilal, Waseem Gul, Channa, Nisar Ahmed
• Format: Journal Article
• Language: English
• Published: Chichester Wiley Periodicals Inc 01.07.2020
• Subjects: Behavior; Confirmatory factor analysis; Consumer behavior; Consumers; Discriminant analysis; Exploratory factor analysis; Extrinsic motivation; Factor analysis; gender schema theory; green consumer behaviour; Intrinsic motivation; Marketing; Modelling; Motivation; motivational regulations; Multivariate statistical analysis; organismic integration theory; Provinces; Regulation; self‐determination theory; Structural equation modeling; Sustainable development; Theory

Prior research has broadly captured consumers' green behaviour by linking it to either intrinsic or extrinsic motives. Nonetheless, the detailed effects of middle‐ground motives (i.e., external, introjected, and identified) on the formation of green consumer behaviour remain largely untapped in...