A study of homophily on social media

The fact that similarity breeds connections, the principle of homophily, has been well-studied in existing sociology literature. Several studies have observed this phenomenon by conducting surveys on human subjects. These studies have concluded that new ties are formed between similar individuals. T...

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Bibliographic Details
Published inWorld wide web (Bussum) Vol. 15; no. 2; pp. 213 - 232
Main Authors Bisgin, Halil, Agarwal, Nitin, Xu, Xiaowei
Format Journal Article
LanguageEnglish
Published Boston Springer US 01.03.2012
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