Meta-cognitive impairment in processing ingredients: the effects of jargon, list length and aids on young consumers’ evaluations of cosmetic products

• Published in: Young consumers Vol. 23; no. 1; pp. 129 - 143
• Main Author: Özdinç, Yalım
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 23.03.2022; Emerald Group Publishing Limited
• Subjects: Between-subjects design; Cognitive ability; Confidence; Consumers; Cosmetics; Descriptive labeling; Experiments; Federal regulation; Information processing; Ingredients; Metacognition; Packaging; Skin; Terminology; New Zealand; Australia; United States > US; Cosmetic ingredients; Young consumers; List length; Message processing; Jargon; Cosmetics; Declarative on-pack aids; Meta-cognitive impairment

Purpose This study aims to examine the nonidentical impacts of identical panel information that discloses cosmetic ingredients by their English (i.e. low jargon; e.g. vitamin E) versus scientific names (i.e. high jargon; tocopherol instead) presented in short versus crowded panel on young consumers’...