Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income

• Published in: Asia Marketing Journal (Online) Vol. 23; no. 1; pp. 29 - 62
• Main Authors: Kim, Yanghee, Yi, Youjae, Bak, Hyuna
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 01.04.2021; Korean Marketing Association; 한국마케팅학회
• Subjects: cial capital; community-level social capital; income; multilevel analysis; perceived economic mobility; 경영학; community-level social capital; multilevel analysis; income; social capital; perceived economic mobility

The current research develops and tests the theory that beliefs in economic mobility are affected by social capital at the community level, especially for low-income individuals. Integrating concepts from social capital and perceived economic mobility (PEM), this research hypothesizes that members o...