Keeping it ‘inside the fence’: an examination of responses to a farm-animal welfare issue on Twitter

• Published in: Animal production science Vol. 58; no. 3; p. 435
• Main Authors: Buddle, E. A., Bray, H. J., Pitchford, W. S.
• Format: Journal Article
• Language: English
• Published: 2018

Social media sites have become common sources of information about current affairs, and animal-activist organisations, such as People for the Ethical Treatment of Animals (PETA), use these networks as campaign tools to raise awareness against animal agriculture. The aim of the present study was to u...