Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit - Jun, Fan; Jiao, Juanni; Lin, Philip (Asia Pacific journal of marketing and logistics, 2020)
Keywords: Behavior; Brand loyalty; Charities; Communication; Consumers; Customers; Donations; Games; Gamification; Influence; Marketing; Participation; Purchase intention; Social networks; Social responsibility