From silence to Pride? A feminist visual narrative analysis of the Swedish Armed Forces’ Pride campaigns

• Published in: Media, war & conflict Vol. 18; no. 1; pp. 103 - 121
• Main Author: Berg, Elin
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.03.2025; Sage Publications Ltd
• Subjects: Armed forces; Feminism; gender; Internationalism; Krigsvetenskap; LGBTQ people; LGBTQIA+; Marketing; military media; narrative; Narratives; Neoliberalism; queer; Sexuality; War Studies; marketing; queer; military media; gender; LGBTQIA+; narrative

State militaries increasingly communicate their acceptance of LGBTQIA+ individuals through glossy visuals online. This article takes the Swedish Armed Forces as its case since, through their military marketing, they have suggested not only their protection of LGBTQIA+ rights but also their status as...