Implicit measures of attitudes toward gambling: An exploratory study

• Published in: Journal of gambling issues no. 24; p. 140
• Main Authors: Yi, Sunghwan, Kanetkar, Vinay
• Format: Journal Article
• Language: English
• Published: 01.07.2010

Gambling researchers have used self-report measures in order to assess gamblers' attitudes toward gambling. Despite their efficiency, self-report measures of attitudes often suffer self-presentation and social desirability bias when they are used to assess socially sensitive or stigmatized issu...