Motivational factors and the impact of e-commerce adoption on business performance: Evidence from traditional drink SMEs in Indonesia

• Published in: International journal of data and network science (Print) Vol. 8; no. 3; pp. 1689 - 1700
• Main Authors: Setyowati, Nuning, Masyhuri, Masyhuri, Mulyo, Jangkung Handoyo, Irham, Irham
• Format: Journal Article
• Language: English
• Published: Growing Science 01.01.2024

This study scrutinizes the motivational factors of e-commerce adoption using the Integrated Model of E-commerce Adoption in SMEs (IMAES) and analyzes its impact on business performance. This is quantitative research. Survey technique used to collect data. The Special Region of Yogyakarta, Indonesia,...