Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement - Zhao, Yang; Chen, Yawen; Zhou, Ruoxin; Ci, Yinping (Online information review, 2019)
Keywords: Achievement Need; Behavior; Brand identification; Brand loyalty; Clubs; Cognition & reasoning; Community; Community participation; Community Relations; Consumption; Customer relations; Customer services; Customers; Empirical analysis; Environment; Epistemology; Grounded theory; Group Behavior; Internet; Interpersonal Relationship; Knowledge sharing; Literature Reviews; Merchandise Information; Participation; Researchers; Self Efficacy; Self Evaluation (Individuals); Sharing Behavior; Social Cognition; Social Media; Social networks; User generated content; Value creation; Virtual communities