Social media users’ share intention and subjective well-being An empirical study based on WeChat

• Published in: Online information review Vol. 42; no. 6; pp. 784 - 801
• Main Authors: Ma, Liang, Zhang, Xin, Yan Ding, Xiao
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 13.09.2018
• Subjects: Behavior; Customer services; Data Analysis; Demographics; Digital media; Hypotheses; Knowledge sharing; Literature reviews; Media; Model testing; Perceptions; Psychological factors; Research Methodology; Social networks; User behavior; User satisfaction; Well being; United States > US; China

PurposeThe rise of social media has gained increasing attention in recent years; however, few studies have focused on social media users’ specific behavior and subjective well-being. To fill this research gap, the purpose of this paper is to develop an integrated model to investigate factors that af...