Data-driven capabilities, supply chain integration and competitive performance Evidence from the food and beverages industry in Pakistan

• Published in: British food journal (1966) Vol. 121; no. 11; pp. 2708 - 2729
• Main Authors: Irfan, Muhammad, Wang, Mingzheng
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 23.10.2019
• Subjects: Beverages; Big Data; Competition; Competitive advantage; Consumption; Context; Customer relationship management; Data collection; Developing countries; Distributors; Enterprise resource planning; Food; Food chains; Food processing industry; Food products; Food supply; Franchises; Hypotheses; Information technology; Integration; Knowledge management; LDCs; Logistics; Market potential; Milk production; Multivariate statistical analysis; Radio frequency identification; Suppliers; Supply chain management; Supply chains; Trends; Pakistan; South Asia
• ISSN: 0007-070X; 1758-4108
• DOI: 10.1108/BFJ-02-2019-0131

PurposeThe purpose of this paper is to analyze the effects of data-driven capabilities on supply chain integration (SCI) and competitive performance of firms in the food and beverages (F & B) industry in Pakistan.Design/methodology/approachThe authors adopt the structural equation modeling appro...