Live streaming in hospitality and tourism: a hybrid systematic review and way forward

• Published in: International journal of contemporary hospitality management Vol. 37; no. 6; pp. 1924 - 1943
• Main Authors: Shao, Yuhong, Huang, Songshan (Sam)
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 22.04.2025; Emerald Group Publishing Limited
• Subjects: Bibliometrics; Electronic commerce; Hospitality industry; Literature reviews; R&D; Research & development; Streaming media; Systematic review; Tourism; China; TCCM framework; Hybrid review; Bibliometrics; Critical review; Live streaming; Hospitality and tourism

Purpose This study aims to provide a timely review of hospitality and tourism live streaming (HTLS) research, aiming to understand the intellectual foundation in the past and identify opportunities for future research. Design/methodology/approach This study collected 56 papers from journals in the S...