The way to authenticity is grounded – role of marketing communication cues in driving authenticity perceptions - Mathur, Shipra; Nayak, Jogendra Kumar (International journal of retail & distribution management, 2025)
Keywords: Affect (Psychology); Authenticity; Communication; Consumers; Culture; Hypotheses; Marketing; Nostalgia; Perceptions; Retail stores; Social responsibility; Storytelling; Sustainability; Authenticity; Marketing communication cues; Groundedness; Perceived price fairness