Market share in a post-entry game

• Published in: The Journal of the Operational Research Society Vol. 52; no. 5; pp. 503 - 510
• Main Authors: Lee, C B, Fletcher, L R, Binner, J M, Murphy, W D
• Format: Journal Article
• Language: English
• Published: London Taylor & Francis 01.05.2001; Palgrave Macmillan UK
• Subjects: Business and Management; Case-oriented Paper; game theory; Management; market share; Operations Research/Decision Theory; strategic entry deterrence; market share; strategic entry deterrence; game theory

This paper investigates the dynamics of market share within a contemporary, real life, entry deterrence situation in the provision of National Health Service (NHS) pathology services. The major conclusion is that the previous Government's initiatives did not succeed in promoting competition in...