Virtual games meet physical playground: exploring and measuring motivations for live esports event attendance

• Published in: Sport in society Vol. 25; no. 10; pp. 1886 - 1908
• Main Authors: Pu, Haozhou, Xiao, Shuhong, Kota, Ryan W.
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.10.2022; Taylor & Francis Ltd
• Subjects: Consumers; Esports; events; Games; gender; involvement; Leisure; Life events; Social interaction; spectator motivation; Spectators; Sports

The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators' attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural set...