Virtual games meet physical playground: exploring and measuring motivations for live esports event attendance

The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators' attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural set...

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Published inSport in society Vol. 25; no. 10; pp. 1886 - 1908
Main Authors Pu, Haozhou, Xiao, Shuhong, Kota, Ryan W.
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 03.10.2022
Taylor & Francis Ltd
Subjects
Consumers
Esports
events
Games
gender
involvement
Leisure
Life events
Social interaction
spectator motivation
Spectators
Sports
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Abstract The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators' attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural settings, we developed and validated an eight-factor measurement scale related to the motives of attending live esports events. In this study, we contend that esports event creates a space where virtual and physical experience are mutually constituted. While motives found in traditional sports and event research are present in the current study, motives unique to esports events are also highlighted, particularly related to its embodied physicality. The study further reveals that male attendees are more likely to be driven by the opportunities of knowledge acquisition, game drama, and social interaction than their female counterparts. This study, therefore, makes novel contributions to empirical knowledge on consumers of competitive gaming events.
AbstractList The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators' attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural settings, we developed and validated an eight-factor measurement scale related to the motives of attending live esports events. In this study, we contend that esports event creates a space where virtual and physical experience are mutually constituted. While motives found in traditional sports and event research are present in the current study, motives unique to esports events are also highlighted, particularly related to its embodied physicality. The study further reveals that male attendees are more likely to be driven by the opportunities of knowledge acquisition, game drama, and social interaction than their female counterparts. This study, therefore, makes novel contributions to empirical knowledge on consumers of competitive gaming events.
Author Pu, Haozhou
Xiao, Shuhong
Kota, Ryan W.
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  organization: Department of Health, Nutrition, and Exercise Sciences, North Dakota State University
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Snippet The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on...
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SubjectTerms Consumers
Esports
events
Games
gender
involvement
Leisure
Life events
Social interaction
spectator motivation
Spectators
Sports
Title Virtual games meet physical playground: exploring and measuring motivations for live esports event attendance
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