Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain

• Published in: Sustainability Vol. 12; no. 18; p. 7802
• Main Authors: Brkanlić, Sandra, Sánchez-García, Javier, Esteve, Edgar Breso, Brkić, Ivana, Ćirić, Maja, Tatarski, Jovana, Gardašević, Jovana, Petrović, Marko
• Format: Journal Article
• Language: English
• Published: 01.09.2020

This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool and their combinations are in relation to satisfaction of students in Higher...