The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation
On the basis of a synthesis of prior research, the authors develop a model, which integrates export marketing involvement and the use of government export promotion assistance programs as critical variables affecting export performance, and subject it to empirical evaluation. In this context, the au...
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| Published in | Journal of international marketing (East Lansing, Mich.) Vol. 9; no. 2; pp. 51 - 72 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
American Marketing Association
01.01.2001
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| Subjects | |
| Online Access | Get full text |
| ISSN | 1069-031X 1547-7215 |
| DOI | 10.1509/jimk.9.2.51.19886 |
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| Abstract | On the basis of a synthesis of prior research, the authors develop a model, which integrates export marketing involvement and the use of government export promotion assistance programs as critical variables affecting export performance, and subject it to empirical evaluation. In this context, the authors also investigate organizational and managerial differences among the firms involved in export marketing to ascertain the robustness of and replicate the observed differences in firms' export marketing involvement behavior. The results indicate that export marketing involvement of firms and firms' usage of government export assistance programs are important export success factors. However, the relevance of export assistance programs and the role they play vary depending on the dimension of export performance being considered. |
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| AbstractList | On the basis of a synthesis of prior research, the authors develop a model, which integrates export marketing involvement and the use of government export promotion assistance programs as critical variables affecting export performance, and subject it to empirical evaluation. In this context, the authors also investigate organizational and managerial differences among the firms involved in export marketing to ascertain the robustness of and replicate the observed differences in firms’ export marketing involvement behavior. The results indicate that export marketing involvement of firms and firms’ usage of government export assistance programs are important export success factors. However, the relevance of export assistance programs and the role they play vary depending on the dimension of export performance being considered. |
| Author | Kotabe, Masaaki Gençtürk, Esra F. |
| Author_xml | – sequence: 1 givenname: Esra F. surname: Gençtürk fullname: Gençtürk, Esra F. – sequence: 2 givenname: Masaaki surname: Kotabe fullname: Kotabe, Masaaki |
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| Cites_doi | 10.1177/002224299405800101 10.1016/0148-2963(90)90015-6 10.1177/002224299205600405 10.1002/smj.4250060206 10.1177/1069031X9800600209 10.1057/palgrave.jibs.8490783 10.1057/palgrave.jibs.8490625 10.1057/palgrave.jibs.8490441 10.1016/0148-2963(81)90012-6 10.5040/9798216975014 10.1177/002224299405800103 10.1108/EUM0000000004876 10.1111/j.1467-9787.1987.tb01172.x 10.1177/002224378101800114 10.1108/02651339310040643 10.1108/eb008306 10.1108/EUM0000000004826 10.1108/eb008352 10.1057/palgrave.jibs.8490281 |
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| SubjectTerms | Business structures Exporters Exports International trade Marketing Ports Relative profitability Sales growth Sales promotions Sales representatives |
| Title | The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation |
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