Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour - Roozen, Irene; Raedts, Mariet; Claeys, Christel; Di Gennaro, Giulia (International journal of bank marketing, 2025)
Keywords: Anthropomorphism; Artificial intelligence; Automation; Bank services; Banking industry; Chatbots; Communication; Consumer behavior; Customer relationship management; Customer services; Emotions; Females; Financial institutions; Financial services; Gender; Marketing; Perceptions; Preferences; Robots; Trends; User intentions; Chatbot gender; AI-Powered customer service; Banking and financial services; AI literacy; Gender sensitivity