Marketing and destination growth: A symbiotic relationship or simple coincidence?

• Published in: Journal of vacation marketing Vol. 9; no. 1; pp. 35 - 51
• Main Authors: Prideaux, Bruce, Cooper, Chris
• Format: Journal Article
• Language: English
• Published: Thousand Oaks, CA SAGE Publications 01.01.2003
• Subjects: destination; marketing; Gold Coast; Sunshine Coast; local government authorities; branding

This paper examines the relationship between destination growth and destination marketing by investigating the relationship between destination marketing organisations and local government authorities. A case study approach is adopted to explore this issue using two Queensland destinations, the Gold...