Influencer marketing: sponsorship disclosure and value co-creation behaviour - Bu, Yi; Parkinson, Joy; Thaichon, Park (Marketing intelligence & planning, 2022)
Keywords: Advertising; Attitudes; Audiences; Behavior; Between-subjects design; Celebrities; Citizenship; Credibility; Endorsements; Influencer marketing; Information sharing; Perceptions; Purchase intention; Social capital; Social networks; Citizenship behaviour; Influencer type; Value co-creation behaviour; Sponsorship disclosure; Influencer marketing; Participation behaviour