Antecedents and consequences of relationship commitment: An empirical study in Taiwan

• Published in: International journal of commerce and management Vol. 24; no. 3; pp. 228 - 242
• Main Authors: Ou, Wei-Ming, Shih, Chia-Mei, Chen, Chin-Yuan
• Format: Journal Article
• Language: English
• Published: Bingley International Journal of Commerce and Management 26.08.2014; Emerald Group Publishing Limited
• Subjects: Brand loyalty; Costs; Customer relationship management; Customer satisfaction; Customer services; Hypotheses; Purchase intention; Reputations; Self interest; Structural equation modeling; Studies; Taiwan

Purpose This research examines the causal influences on the construct, Relationship Commitment. A better understanding of Relationship Marketing is an underpinning goal of this study. Design/methodology/approach Chunghwa Telecom is a Taiwan based telecommunications firm that enjoys Taiwan’s largest...