APA (7th ed.) Citation

Damião de Paula, A. L., Lourenção, M., de Moura Engracia Giraldi, J., & Caldeira de Oliveira, J. H. (2023). Effect of emotion induction on potential consumers’ visual attention in beer advertisements: A neuroscience study. European journal of marketing, 57(1), 202-225. https://doi.org/10.1108/EJM-06-2021-0448

Chicago Style (17th ed.) Citation

Damião de Paula, André Luiz, Marina Lourenção, Janaina de Moura Engracia Giraldi, and Jorge Henrique Caldeira de Oliveira. "Effect of Emotion Induction on Potential Consumers’ Visual Attention in Beer Advertisements: A Neuroscience Study." European Journal of Marketing 57, no. 1 (2023): 202-225. https://doi.org/10.1108/EJM-06-2021-0448.

MLA (9th ed.) Citation

Damião de Paula, André Luiz, et al. "Effect of Emotion Induction on Potential Consumers’ Visual Attention in Beer Advertisements: A Neuroscience Study." European Journal of Marketing, vol. 57, no. 1, 2023, pp. 202-225, https://doi.org/10.1108/EJM-06-2021-0448.