Persuading others in different communication media: appeals to logic, authority and emotion

• Published in: Online information review Vol. 48; no. 6; pp. 1197 - 1215
• Main Authors: Lu, Xiao, Burke, Sara E
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 11.10.2024
• Subjects: Algorithms; Attitude Change; Attitudes; Beliefs; Communication; Credibility; Effectiveness; Election results; Emotions; Environmental Influences; Factorial design; False information; Females; Gender; Influence; Interpersonal Communication; Laboratory Experiments; Logos; Males; Negative campaigning; Persuasion; Political campaigns; Presidential elections; Social Influences; Social Media; Social networks; Statistical tests; Students; Undergraduate study; Video communication

PurposeScholars of persuasion have long made a distinction between appeals to logic, emotion and authority- logos, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new media. We aimed to test the effectiveness of these three strateg...