Responsive to Proactive Market Orientations: Unleashing the Potential of Effectuation-Causation Blending for Business Model Innovation - Khan, Tariq Habib; Ali, Sumran; Xiaobao, Peng; Zhiying, Liu (IEEE transactions on engineering management, 2024)
Keywords: Business; Business model innovation (BMI); causation; Cause effect analysis; Companies; Decision making; Dynamic scheduling; effectuation; Entrepreneurship; Knowledge management; proactive market orientation (PMO); responsive market orientation (RMO)