Tasks, sacrifices and digitized rituals: Interpellating the Indian subject through rites of nationalism

• Published in: Media, culture & society Vol. 46; no. 5; pp. 889 - 904
• Main Author: Kumar, Sangeet
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.07.2024; Sage Publications Ltd
• Subjects: Assignment; Citizen participation; Motivation; Nation building; Nationalism; Political development; Populism; Right wing politics; Rituals; Sacrifices; Social media; India; Populism; Digital; Nationalism; Rituals; Subjectivity; India

This essay advances the concept of ritualized nationalism in order to understand the rise of right wing populism in India. It analyzes Narendra Modi’s strategy of assigning tasks and seeking sacrifices from citizens in the name of nation building to understand how it has helped make nationalism a pe...