You Want More When You Have Something in Your Hand

• Published in: ASIA MARKETING JOURNAL Vol. 20; no. 4; pp. 49 - 64
• Main Authors: Kim, Hakkyun, Han, Youngjee, Jeon, Eunmi
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 2019; Korean Marketing Association
• Subjects: embodied cognition; metaphors; social judgments; metaphors; social judgments; Embodied cognition

In this research, two studies show that the bodily experience of holding objects in the hand is tied to the mental concept of acquiring material wealth. Holding objects in the hand (a) increased people’s desires for possessing fairly luxurious goods (Study 1) and (b) made people judge a controversia...