Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments
The performance of three formats in three choice sets was studied. In choice sets with negatively correlated attributes, the computer-assisted LINEAR format led to superior decisions in comparison with a computer-assisted CUTOFF format and a simple RANDOM-order format. Decision quality, however, was...
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| Published in | Journal of marketing research Vol. 30; no. 2; pp. 125 - 141 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Chicago
American Marketing Association
01.05.1993
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| Subjects | |
| Online Access | Get full text |
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| Abstract | The performance of three formats in three choice sets was studied. In choice sets with negatively correlated attributes, the computer-assisted LINEAR format led to superior decisions in comparison with a computer-assisted CUTOFF format and a simple RANDOM-order format. Decision quality, however, was high and the same across the formats in a choice set with non-negatively correlated attributes. The LINEAR format was highly regarded by subjects, resulted in timely decisions, and is recommended on the basis of its performance in the study. |
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| AbstractList | The performance of three formats in three choice sets was studied. In choice sets with negatively correlated attributes, the computer-assisted LINEAR format led to superior decisions in comparison with a computer-assisted CUTOFF format and a simple RANDOM-order format. Decision quality, however, was high and the same across the formats in a choice set with non-negatively correlated attributes. The LINEAR format was highly regarded by subjects, resulted in timely decisions, and is recommended on the basis of its performance in the study. The performance of three formats in three choice sets was studied. In choice sets with negatively correlated attributes, the computer-assisted LINEAR format led to superior decisions in comparison with a computer-assisted CUTOFF format and a simple RAN DOM-order format. Decision quality, however, was high and the same across the formats in a choice set with non-negatively correlated attributes. The LINEAR format was highly regarded by subjects, resulted in timely decisions, and is recommended on the basis of its performance in the study. |
| Author | Talarzyk, W. Wayne Widing, Robert E. |
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| Cites_doi | 10.1002/bs.3830250306 10.1086/466756 10.1086/208981 10.1111/j.1540-5915.1986.tb00243.x 10.1037/0278-7393.14.3.534 10.1037/0278-7393.9.4.676 10.1086/209106 10.1177/002224299005400402 10.1086/209047 10.1177/002224298004400202 10.1086/208672 10.1287/mnsc.31.4.395 10.1086/209181 10.1037/0033-2909.92.2.382 10.1086/209056 10.1086/209095 10.1037/0003-066X.34.7.571 10.1111/j.1745-6606.1982.tb00163.x 10.1086/208989 10.1177/002224378902600301 10.1086/209109 10.1037/0033-295X.86.5.465 10.1016/0030-5073(83)90110-1 10.5465/amr.1978.4305717 10.1016/0030-5073(83)90129-0 10.1086/209007 10.1086/208882 10.1016/0010-0285(87)90005-3 10.1086/208836 10.1086/209102 10.1086/209189 10.1111/j.1745-6606.1987.tb00189.x 10.1016/0030-5073(75)90044-6 10.1086/209228 10.1177/002224298805200104 |
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| SubjectTerms | Brands Consumer information Consumer research Decision support systems Information storage and retrieval systems Linear models Marketing Modeling Sumer Weighted averages |
| Title | Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments |
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