I’m not a businessman, I’m a business, man Typing the neoliberal self into a branded existence

• Published in: HAU journal of ethnographic theory Vol. 6; no. 3; pp. 223 - 246
• Main Author: Gershon, Ilana
• Format: Journal Article
• Language: English
• Published: Chicago University of Chicago Press 01.12.2016
• Subjects: Applicants; Careers; Ethnography; Job hunting

This article discusses personal branding, a performance genre that many job seekers in the United States are told to master in order to get a job. I discuss the specific techniques you are supposed to use to brand yourself, some of the origins of these techniques, and the reasons why people find it...