APA (7th ed.) Citation

Gershon, I. (2016). I’m not a businessman, I’m a business, man: Typing the neoliberal self into a branded existence. HAU journal of ethnographic theory, 6(3), 223-246. https://doi.org/10.14318/hau6.3.017

Chicago Style (17th ed.) Citation

Gershon, Ilana. "I’m Not a Businessman, I’m a Business, Man: Typing the Neoliberal Self into a Branded Existence." HAU Journal of Ethnographic Theory 6, no. 3 (2016): 223-246. https://doi.org/10.14318/hau6.3.017.

MLA (9th ed.) Citation

Gershon, Ilana. "I’m Not a Businessman, I’m a Business, Man: Typing the Neoliberal Self into a Branded Existence." HAU Journal of Ethnographic Theory, vol. 6, no. 3, 2016, pp. 223-246, https://doi.org/10.14318/hau6.3.017.