APA (7th ed.) Citation

Yuan, Y., & Lee, J. (2022). Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market. Asia Marketing Journal (Online), 23(4), 38-49. https://doi.org/10.53728/2765-6500.1582

Chicago Style (17th ed.) Citation

Yuan, Yayu, and Janghyuk Lee. "Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market." Asia Marketing Journal (Online) 23, no. 4 (2022): 38-49. https://doi.org/10.53728/2765-6500.1582.

MLA (9th ed.) Citation

Yuan, Yayu, and Janghyuk Lee. "Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market." Asia Marketing Journal (Online), vol. 23, no. 4, 2022, pp. 38-49, https://doi.org/10.53728/2765-6500.1582.