Avoiding online censorship through ‘fatty’ memes: How Chinese social media users talk about North Korea

Memes are humorous images, often featuring captions with superimposed text, that are shared online. To avoid censorship, Chinese netizens strategically use memes to discuss political issues. This study content analyses memes that feature an image or likeness of North Korean leader Kim Jong-un posted...

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Published inGlobal media and communication Vol. 18; no. 2; pp. 199 - 218
Main Authors Zhang, Bingbing, Gearhart, Sherice, Perlmutter, David D
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.08.2022
Subjects
Weibo
online censorship
meme
Chinese netizens
humour
political dissent
political discussion
internet meme
Online AccessGet full text
ISSN1742-7665
1742-7673
DOI10.1177/17427665221100596

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Abstract Memes are humorous images, often featuring captions with superimposed text, that are shared online. To avoid censorship, Chinese netizens strategically use memes to discuss political issues. This study content analyses memes that feature an image or likeness of North Korean leader Kim Jong-un posted by Chinese social media users on the Weibo platform. Results highlight how politically astute, tech-savvy publics can express political opinions and dissent in humorous ways, even in a high censorship online environment.
AbstractList Memes are humorous images, often featuring captions with superimposed text, that are shared online. To avoid censorship, Chinese netizens strategically use memes to discuss political issues. This study content analyses memes that feature an image or likeness of North Korean leader Kim Jong-un posted by Chinese social media users on the Weibo platform. Results highlight how politically astute, tech-savvy publics can express political opinions and dissent in humorous ways, even in a high censorship online environment.
Author Gearhart, Sherice
Zhang, Bingbing
Perlmutter, David D
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Issue 2
Keywords Weibo
online censorship
meme
Chinese netizens
humour
political dissent
political discussion
internet meme
Language English
License This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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  doi: 10.15581/003.29.2.145-159
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  doi: 10.1177/14614440222226244
– ident: bibr13-17427665221100596
– start-page: 89
  volume-title: China’s Media
  year: 1994
  ident: bibr11-17427665221100596
– ident: bibr20-17427665221100596
– ident: bibr30-17427665221100596
  doi: 10.1017/S0003055417000144
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– ident: bibr6-17427665221100596
  doi: 10.1080/10670564.2017.1363013
– ident: bibr23-17427665221100596
– volume: 5
  start-page: 406
  year: 2011
  ident: bibr60-17427665221100596
  publication-title: Journal of International Communication
– ident: bibr15-17427665221100596
  doi: 10.1017/S159824080000761X
– ident: bibr61-17427665221100596
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Snippet Memes are humorous images, often featuring captions with superimposed text, that are shared online. To avoid censorship, Chinese netizens strategically use...
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StartPage 199
Title Avoiding online censorship through ‘fatty’ memes: How Chinese social media users talk about North Korea
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Volume 18
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