AFTER SALES SERVICE, CUSTOMER SATISFACTION, AND LOYALTY IN TELECOM SECTOR

• Published in: Journal of Applied Structural Equation Modelling Vol. 3; no. 1; pp. 31 - 42
• Main Author: Ashfaq, Muhammad
• Format: Journal Article
• Language: English
• Published: Sarawak Research Society (SRS) 01.01.2019
• Subjects: after-sales service; customer satisfaction; loyalty; telecom sector

This study aims to examine the relationships between after-sales service, customer satisfaction, and loyalty. Moreover, this study also explains how after-sales services such as delivery, installation, product warranty, telephone/online supports, up gradation, and complaint influence customer loyalt...