Factors influencing online purchase intention of millennials and gen Z consumers - Isa, Nasrul Fadhrullah; Annuar, Sharifah Nurafizah Syed; Gisip, Imelda Albert; Lajuni, Nelson (Journal of Applied Structural Equation Modelling, 2020)
Keywords: brand orientation; impulse purchase orientation; online purchase experience; online purchase intention; online trust; quality orientation