Teaching Marketing Research at the University Level—From Academic and Professional Perspectives - de la Ballina, Javier; Cachero, Silvia (Sustainability, 2023)
Keywords: 20th century; Artificial intelligence; Big Data; Business intelligence; Competition; Customer relationship management; Decision making; Discriminant analysis; Evolution; Innovations; Marketing; Professionals; Software; Structured Query Language-SQL; Sustainability; Technology; United States--US; Spain