Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility

• Published in: Nicotine & tobacco research Vol. 21; no. 6; p. 792
• Main Authors: Andrews, J Craig, Mays, Darren, Netemeyer, Richard G, Burton, Scot, Kees, Jeremy
• Format: Journal Article
• Language: English
• Published: England 21.05.2019
• Subjects: Adolescent; Adolescent Behavior; Behavior, Addictive - epidemiology; Behavior, Addictive - psychology; Craving - physiology; Electronic Nicotine Delivery Systems - statistics & numerical data; Female; Health Promotion; Humans; Male; Product Labeling - methods; Risk Factors; Risk Reduction Behavior; Smoking - adverse effects; Smoking - epidemiology; Smoking - psychology; Smoking Cessation - methods; Smoking Cessation - psychology; Vaping - epidemiology; Vaping - psychology

A between-subjects experiment examines the effects of different warning types and modified risk e-cigarette ad claims on adolescent e-cigarette craving and future e-cigarette susceptibility for two different themes. One theme focuses on nicotine and addiction, and the other on the effects of potenti...