Managerial intervention in forecasting. An empirical investigation of forecast manipulation

• Published in: International journal of research in marketing Vol. 3; no. 1; pp. 3 - 10
• Main Authors: Mathews, Brian P., Diamantopoulos, A.
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 1986; Elsevier Sequoia S.A
• Subjects: Accuracy; Forecasting techniques; Statistical analysis

There has been a continuing debate in the forecasting literature concerning the relative advantages of quantitative versus qualitative approaches to forecasting. However, although a considerable number of studies have contrasted the merits of the two approaches, relatively few efforts have investiga...