Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values
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Published in | International journal of hospitality management Vol. 106; p. 103287 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
01.09.2022
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ArticleNumber | 103287 |
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Author | Kang, Yeonjung Alice Baker, Melissa A. |
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