Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values

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Published inInternational journal of hospitality management Vol. 106; p. 103287
Main Authors Kang, Yeonjung Alice, Baker, Melissa A.
Format Journal Article
LanguageEnglish
Published 01.09.2022
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ArticleNumber 103287
Author Kang, Yeonjung Alice
Baker, Melissa A.
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