Exploring the frontier of anthropomorphism in AI agents: Trends and way forward - Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika; Khot, Shailesh Sampat (Business and society review (1974), 2025)
Keywords: AI social companions; Anthropomorphism; Artificial intelligence; chatbot; Consumers; Conversation; conversational agent; customer experience; human likeness; Literature reviews; Marketing; personalization; personification; Social acceptance; Systematic review; Trends; uncanny valley