More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts

• Published in: Internet research Vol. 32; no. 6; pp. 1978 - 2002
• Main Authors: Hou, Jian-Ren, Kankham, Sarawut
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 02.11.2022; Emerald Group Publishing Limited
• Subjects: Behavior; Between-subjects design; Computer Mediated Communication; Coronaviruses; Cues; Gossip; Icons; Intention; Messages; Opinions; Social Media; Social networks; Social research; Online health rumors; Facebook reaction icons; Computer-mediated communication; Framing messages

PurposeWhen the spread of online health rumors on social media causes public concerns, the public is calling for action. However, little study has investigated how Facebook reaction icons (expressing feelings function) affect online users' behavioral intentions (intention to trust and share) to...