Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives

• Published in: SHS web of conferences Vol. 12; p. 1026
• Main Authors: Kunze, Kim-Kathrin, Schramm-Klein, Hanna
• Format: Journal Article
• Language: English
• Published: EDP Sciences 2014

In the competition for economically attractive stakeholders, regions have to implement strategies to gain and adhere those interest groups. Empirical studies concerning the migration motivations show that it is not only labor market but also soft locational factors of the social environment, nature...