AI is Changing the World: For Better or for Worse?

The profound impacts of artificial intelligence (AI) will continue to evolve over the next several decades, and many of these impacts will emerge through marketing-related AI applications. Therefore, marketers, public policymakers, firms, researchers, and individual consumers must recognize and unde...

Full description

Saved in:
Bibliographic Details
Published inJournal of macromarketing
Main Authors Grewal, Dhruv, Guha, Abhijit, Becker, Marc
Format Journal Article
LanguageEnglish
Published 22.05.2024
Online AccessGet full text

Cover

Be the first to leave a comment!
You must be logged in first