Sport fans using social media: A study on celebrity sports fans

Social media has become an essential platform for sports fans, athletes, clubs, and teams. This study provides a comprehensive review of the last decade’s research developments in social me- dia, with a particular focus on how sports fans utilize this technology to engage with their inter- ests. The...

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Published inSport i turystyka Vol. 6; no. 3; pp. 99 - 116
Main Authors MATANG, MATANG, DARMAWAN, Cecep, Suryadi, Karim, ANGGRAENI, Leni
Format Journal Article
LanguageEnglish
Published Uniwersytet Jana Długosza w Częstochowie 2023
Jan Długosz University in Czestochowa
Jan Długosz University in Częstochowa
Subjects
celebrity fans
fandom
Media studies
social media
sports fans
Sports Studies
celebrity fans
sports fans
social media
fandom
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Summary:Social media has become an essential platform for sports fans, athletes, clubs, and teams. This study provides a comprehensive review of the last decade’s research developments in social me- dia, with a particular focus on how sports fans utilize this technology to engage with their inter- ests. The study’s objectives are to explore how sports fans use social media to connect with their favorite athletes and teams, identify relevant theories and concepts that explain the significance of social media for sports fans, and analyze sports fans’ behavior and interactions on social media. Based on a review of 29 selected articles, the study finds that social media serves as a means for fans to express their fandom and that their identities and interactions on social media are framed by use and gratification theory, which is commonly employed in fan and social media research. Additionally, the study reveals that sports feminism has emerged among fans. While instances of racist comments and behavior among diehard fans remain a downside, it is crucial to investigate the importance of digital literacy among sports fans.
ISSN:2545-3211
2657-4322
DOI:10.16926/sit.2023.03.06