Can hybrid strategy improve SME performance? The role of innovation and adaptive capacity

PurposeThis article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy on firm performance through its anticipated positive effects on process and product innovation. In addition, we stu...

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Bibliographic Details
Published inEuropean journal of innovation management Vol. 27; no. 9; pp. 173 - 197
Main Authors Gutiérrez-Broncano, Santiago, Linuesa-Langreo, Jorge, Rubio-Andrés, Mercedes, Sastre-Castillo, Miguel Ángel
Format Journal Article
LanguageEnglish
Published Emerald Publishing Limited 14.02.2024
Subjects
Small to medium-sized enterprises
Performance
Process innovation
Product innovation
Hybrid strategy
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