Customer enquiry management and product customization

Purpose - The customer enquiry management (CEM) process is of strategic importance in engineer-to-order contexts but existing literature does not adequately describe how firms support delivery date setting and order acceptance decisions in practice. This paper seeks to explore how and why the CEM pr...

Full description

Saved in:
Bibliographic Details
Published inInternational journal of operations & production management Vol. 28; no. 12; pp. 1186 - 1218
Main Authors Zorzini, Marta, Hendry, Linda, Stevenson, Mark, Pozzetti, Alessandro
Format Journal Article
LanguageEnglish
Published Emerald Group Publishing Limited 07.11.2008
Subjects
Customer service management
Customization
Delivery dates
Italy
Italy
Customer service management
Customization
Delivery dates
Online AccessGet full text

Cover

Be the first to leave a comment!
You must be logged in first