The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features - Chen, Hao; Chen, Haitao; Tian, Xiaoxu (Electronic commerce research and applications, 2022)
Keywords: Dual-process theory; Habit; Live streaming commerce; Product fit uncertainty; Product quality uncertainty; Purchase intention; Habit; Product fit uncertainty; Live streaming commerce; Product quality uncertainty; Purchase intention; Dual-process theory