COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE

• Published in: Ekonomski vjesnik Vol. 28; no. 2; pp. 379 - 391
• Main Authors: Tolušić, Zdravko, Tolušić, Marija, Srb, Ivana
• Format: Journal Article
• Language: English
• Published: Osijek Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku 01.01.2015; Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; J.J. Strossmayer University of Osijek, Faculty of Economics; Faculty of Economics and Business in Osijek
• Subjects: Business Ethics; buying habits; Comparative analysis; Consumer spending; Consumers; Consumption; House brands; Households; Human Resources in Economy; Hypotheses; making the final purchase decision; Marketing / Advertising; Perceptions; private label; Purchasing; Questionnaires; Recessions; Student behavior; Students; Studies; Trends; Croatia; students; Private label; buying habits; making the final purchase decision

In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulat...