A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

• Published in: Emerging science journal Vol. 7; no. 6; pp. 2239 - 2259
• Main Authors: Lukina, Anastasia V., Sidorchuk, Roman R., Mkhitaryan, Sergey V., Skorobogatykh, Irina I., Musatova, Zhanna B.
• Format: Journal Article
• Language: English
• Published: Ital Publication 01.12.2023
• Subjects: consumer perception; customer experience; customer value; ground public transport; marketing; transport accessibility

This research aims to create and test a new combined model to identify causal relationships between the perceived accessibility of the non-rail urban ground public transport (UGPT) route network and consumer experience in megacities. The methods used in the research are based on a combination of two...